berlin basics.

This is my branding and marketing project for my Advanced Graphic Design Class at Santa Barbara City College. I had to come up with a company, develop their identity, create a Style Guide, and make a multi-channel Ad Campaign. I decided to create a Fashion Brand called berlin basics.

Company Development

view the whole Design Brief here: Design Brief berlin basics.

Brand Style Guide

view the whole Brand Style Guide here: Brand Style Guide berlin basics.

Ad Campaign

find the whole Ad Campaign in the Design Brief

Print Advertisement

Social Media Presence

Website

Packaging

Additional Marketing Material

Video Clip (developed with the help of Fie Emilie Jørgensen)

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